It will be difficult to find a way to justify Bugatti's claim that its new Veyron Bleu Centenaire is the "ultimate limited edition," in the words of CEO Franz-Josef Paefgen. That's because while the automaker plans to produce a grand total of just one of them, there is nothing different about it other than its matte-and-gloss blue paintjob. Forget painting the town red for the 100th anniversary of the company's creating by Ettore Bugatti, instead, its painting the Veyron blue.
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