Kia cee'd Concept

Like Dodge's "bees" introduction of its "killer-b" Hornet, this car's name is a pun on its segment, the compact "c." Kia is very successful in Europe, where cars are much costlier than they are in the States, and thus Europe is more important to the brand than North America. The cee'd concept (which we hope is not the production version's name) looks like it was designed alongside the bigger, more luxurious Hyundai Genus concept. The Kia cee'd concept features the core design elements of two earlier Kia cars -- the Sorento SUV and A-segment Picanto. With the cee'd concept car Kia is making these design elements even more understandable to the public. With a bunch of trapezoidal shapes in its design, it has a full-length sunroof that tapers from front to rear, a "floating" overhead console with four spotlights, and "floating theme" center console, instrument panel and air vents. The extended, flared wheel arches envelop bespoke 19-inch diameter polished aluminum wheels sporting 265/30 R19 low-profile tires. The Geneva Show concept car is named cee'd for two reasons: 'CEE' to symbolize that both the concept and the forthcoming production model are 'made in Europe' with European consumers in mind, and to represent the 'seed' for future growth in Kia sales, which Kia hopes the new model will ensure. It'll be built in Slovakia late this year for the European market.

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