Dodge Ram Wins SEMA Vehicle Design Award

The Dodge Ram Mega Cab was recognized as the most accessory friendly truck at the 2005 SEMA Show in Las Vegas, capturing one of three SEMA Vehicle Design Awards to join a prestigious list of past winners. "The Dodge Ram Mega Cab offers significant opportunities for aftermarket accessorization. The possibilities to enhance the cab of this Dodge are limited only by the imagination of the specific accessory manufacturer," commented Larry Weiner, president of Performance West Group, Inc.

Those included in the Vehicle Design Awards selection process were SEMA member companies who regularly participate in technology sharing programs; the Dodge Ram Mega Cab received nearly 60 percent of the votes.

The Dodge Ram Mega Cab was named the most accessory friendly truck at the 2005 SEMA Show in Las Vegas, capturing one of three SEMA Vehicle Design Awards and joining a prestigious list of past winners.

"Our manufacturing members that participate in this program had early access to this vehicle and found the design and engineering lends itself to customer personalization," said Carl Sheffer, Vice President of OEM Relations for SEMA. "Based on feedback from the OEMs, we are having a positive impact on the design and marketing of future vehicles."

For several months, the Dodge Ram Mega Cab has been among the vehicles included in SEMA's information sharing programs between original equipment manufacturers and SEMA members. Dodge's participation in data sharing, measuring sessions and technology transfer initiatives with SEMA members resulted in the aftermarket being in sync with the launch of the Dodge Ram Mega Cab.

SEMA reveals the winners of the Accessory Friendly Car, Truck and SUV categories at the SEMA Show in Las Vegas, the largest automotive aftermarket trade event where the industry unveils thousands of new products to visiting trade professionals.

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31 billion specialty automotive industry of 6,466 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles.