BMW Group Drives Into The 2005 Fall TV Season

BMW brands are entering the 2005 fall TV lineup in an assortment of starring roles. The all-new BMW 3 Series recently appeared on ABC's "Alias" season premiere with Jennifer Garner and Michael Vartan; UPN's "All of Us" highlights the 6 Series Convertible with Duane Martin behind the wheel; NBC's "The West Wing" includes BMW motorcycles in the presidential motorcade; and upcoming episodes of CBS's "Ghost Whisperer" feature a Mini Cooper driven by Aisha Tyler.

These integrations result from BMW Group's partnership with Rogers & Cowan, the company's entertainment marketing agency of record for the BMW, Mini and Rolls-Royce brands in the United States. BMW Group's entertainment activities in Hollywood have been spearheaded from its Los Angeles office since 2003 and focus on placement opportunities that fit each brand's specific profile and positioning.

"BMW Group continues to find great ways to reach their target audience and illustrate their brands' lifestyles," remarks Tom Tardio, CEO, Rogers & Cowan. "We're thrilled to be part of the BMW Group team offering our integrated marketing approach and valuable relationships with the Hollywood community."

Recently, the Los Angeles-based BMW Group office together with Rogers & Cowan's team conducted a two-day Studio Tour showcasing BMW's vehicles and motorcycles. Hollywood decision-makers at Warner Bros., Universal, Twentieth Century Fox, and Raleigh Studios-Manhattan Beach had a chance to experience all the latest models, including the BMW 645Cic, 530i, 330i, Mini Cooper, K1200R motorcycle, and a sneak peak at the show-stopping M5. The tour reinforces BMW's continued commitment to the entertainment industry.