Imagine a dream vacation perfectly tuned to your tastes. Imagine customizing every aspect of your trip according to your passions in life. And, imagine that you have the chance to win this trip, along with the all-new 2006 Lincoln Zephyr sedan...
Ford Motor Company's Lincoln brand is adding a new level of luxury to the sweepstakes experience. "Where Will Zephyr Take You?" this week online at www.wherewillzephyrtakeyou.com. Consumers can enter up to once per day from November 1 to December 31, 2005 and can craft their choice of an experience of a lifetime. There will be one grand-prize winner and three first-place prize winners. Nearly $100,000 in prizes will be awarded during this period.
Lincoln created "Where Will Zephyr Take You?" to tap into consumers' "passion points" - hot buttons that excite and delight - and provide unique luxury travel experiences. For the Lincoln Zephyr target customer, these passion points include arts and music, sports, and lifestyle entertainment and "Where Will Zephyr Take You?" presents consumers with travel choices in each of these categories.
"Where Will Zephyr Take You?" offers consumers the opportunity to design any number of possible dream getaways to urban hot spots, such as New York , Miami , and Los Angeles. One of the premiere passion packages is a "Chicago Cookery" trip that features an 8-course dinner at Everest, Food & Wine Best New Chef Jean Joho's famed restaurant, as well as a cooking class at the Fields Culinary Studio. Another is a "Texas Ambush Excursion" jet trip to Lajitas, the Ultimate Hideout, with a round of golf at the Ambush course, known for having 17 holes in Texas and one in Mexico .
Lodging, provided by Hyatt Hotels Corporation, includes a range of boutique, modern luxury or trendy amenity packages, such as in-room massages, aromatherapy kits selected by Travel + Leisure, or a chef's choice tasting dinner. Dining choices include restaurants in each city that are either trendy (Setai in Miami ), landmark (Union Square Caf in New York City ) or celebrity chef locales (Frontera Grill in Chicago ).
"We know what our target customers love to do - and how much they like experiences that are customized to their lifestyles," said Lincoln Brand Marketing Manager Tom Grill. "'Where Will Zephyr Take You?" is a great way for us to reach out to these consumers and let them discover how Lincoln and the new Zephyr match their definition of luxury."
Lincoln is conducting a tailored marketing program to promote "Where Will Zephyr Take You?" to its targeted consumers: men and women between the ages of 35 and 45 who are self-made optimists driven to make the most of every opportunity.