BMW AG management board member in charge of development and purchasing
Don't blame Bangle. Blame this guy
Influence on: All current BMWs. He's the man who's backed Chris Bangle's controversial design direction to the hilt and championed the development of iDrive, active steering, and the new entry-level 1 Series.
He says: "We have to be innovative at BMW. That's our brand, what we stand for."
We say: He's on a mission to transform BMW. But is the rest of the world ready for it?
Service bulletin: The 7 Series has been facelifted already.
The road ahead: S-BEND. He's running a bold strategy. But it's also a risky one.
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