'96 Ford Taurus LX - Long-Term Wrap-Up
*Based on "Kelley Blue Book" wholesale price, excluding insurance, tax, title, and registration.
| OWNERS’ VITAL STATISTICS |
| Surveyed group, |
| Percentage M/F | 40.0/60.0 |
| Average age of owner | 54.2 |
| Average purchase price | $22,112 |
| Average monthly payment | $411 |
| Average total mileage | 13,853 |
| Average fuel economy, mpg | 23.1 |
| Percentage buy/lease | 94.3/5.7 |
| Average vehicles per household | 2.3 |
| OWNERS’ PURCHASE |
| CONSIDERATIONS |
| What influenced you |
| To consider a Ford Taurus? |
| Looks/style | 70.3% |
| Prior Ford experience | 59.8 |
| American-made | 58.5 |
| Performance | 47.2 |
| Reputation | 45.9 |
| Ride comfort | 45.1 |
| I would buy another Ford | 96.7% |
| I would recommend the Taurus | 95.9 |
| OWNERS’ REPORTED |
| STRENGTHS/WEAKNESSES |
| Mechanical problems |
| None | 69.5% |
| Types of problems |
| Car/wind noise | 17.9% |
| Door locks | 2.0 |
| Transmission | 2.0 |
| Door handles | 1.6 |
| Battery, brakes, |
| oil leak, paint (tie) | 1.2 |
| SPECIFIC LIKES |
| Styling | 44.1% |
| Handling | 34.1 |
| Comfort | 28.9 |
| Power | 11.8 |
| Performance | 10.4 |
| Ride | 10.4 |
| SPECIFIC DISLIKES |
| Car/wind noise | 19.0% |
| No map pockets | 6.5 |
| Cup holder location | 4.4 |
| Rear visibility | 2.8 |
| Paint finish | 2.8 |
| Price | 2.8 |
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