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IntelliChoice Value Rating
The chart above shows the purchase price versus ownership cost for each car from a specific vehicle class. The cars with better than average ownership cost/purchase price correlations are the best values, and these best value cars are represented by the dots below the curve. (i.e. the cars that have a lower ownership cost compared to its purchase price.) Those cars, which are worse than average or poor values, appear above the curve.
One way to view the graph is to draw a vertical line through any purchase price. You may see several dots that fall on this line - each of which is a car with a similar purchase price. However, notice the difference in ownership costs of each car represented by the vertical position of the dot. Two cars with the same purchase price can have thousands of dollars difference in ownership costs. This is what separates "good value" cars from "poor value" cars.
What is a good car value?
A "good car value" is one whose cost to own and operate is less than expected. The lower the cost to own and operate a car compared to what is expected, the better the value of that car.
But how do we know a car's "expected cost"?
For each car in the class, IntelliChoice plots the car's purchase price against the total five-year cost to own and operate it as determined by IntelliChoice research. Each dot on the above chart represents a specific car. Generally, we find that as the purchase price of the car increases, the cost to own and operate that car increases. This is why the dots on the graph tend to rise upward and to the right. This phenomenon also makes intuitive sense - as the purchase price rises, financing costs tend to rise, as do insurance, depreciation, taxes, and most other car ownership costs.
This is an important concept. It's normal for car ownership costs to rise as purchase price rises. Therefore, we can't just establish one "average" ownership cost number for each class, since cars in the class have different purchase prices. (This is why the "Relative" shown on each chart is different for cars in the same car class.)
Using statistical techniques, IntelliChoice "connects the dots" to form a curve that defines, for this car class, the relationship between the car's purchase price and car's ownership costs. This curve is our "expected cost" curve. The curve defines, for any car in the class, the five-year ownership cost that we would expect to see at each possible purchase price. If every car in the class were an average value, then all the dots would fall exactly on the curve. However, it's rare that any dot is exactly on the curve. Some dots are a little higher or lower, and some are a lot higher or lower. The dots that are a little lower are better than average car values, while the dots that are a lot lower are excellent car values (A dot that is a lot lower than the curve has ownership costs much lower than expected for a car of its purchase price). Conversely, a dot a little higher than the curve is a poorer than average car value, while a dot that is much higher than the curve is a poor car value.
Value is a relative term, not an absolute term. It is performing better than the logical expectation.
So is a Mercedes-Benz E320 expensive to own and operate? Certainly in an absolute sense. Most other cars cost less. But, when its cost to own and operate is plotted against cars with comparable invoice prices, the E320 costs less. So the E320 is not expensive to own and operate - it is a good car value. The Mercedes does not have low ownership costs, but it has low ownership costs for its invoice price.
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Review From Motor Trend Magazine
Road Test: 2006 Hyundai Azera Limited vs. 2006 Toyota Avalon Touring vs. 2006 Volkswagen Passat 3.6L
In fact, the Azera proved a particularly tardy and inconsistent step-steerer. Senior road-test editor Walton reported much the same after weaving through the higher-speed slalom: "The tires initially bite well off-center, but the chassis is uncertain after that. The car seems to rely a lot on its tires and less on its suspension compared with the other two." Notably, it also demands the highest steering effort, 4.5 pounds. However, during emergency braking, the tires' grip was directly evident, helping the Azera stop some five to six feet shorter than the others. Walton: "You can really feel and hear these Michelins biting into the pavement. And the ABS is pleasantly unfussy." Not bad for a car that's 240 pounds heavier than the Avalon and 180 pounds porkier than the Passat. (In fact, we reweighed the Azera, wondering if road-test editor Neil Chirico might still have been in the car when the electronic scales were on.) We'd point to that layer of automotive fat as the most probable reason for the 0.6 second the Hyundai lags the Toyota and Volkswagen to 60 mph (though being down 5-17 horses doesn't help.) Weightier chassis or no, the Azera's structure is prone to structural quivers. Nothing Galloping Gerty-scale, but it was apparent over our ride test road, where the car's natural, slow floatiness was often augmented by episodic flutters. In fact, its lateral shudder is measurably higher.  2006 Hyundai Azera Interior The Azera represents yet another pearl in a string of recent Hyundais that leaves you sputtering in amazement. In this case, the South Koreans have seemingly replicated Buick's recipe overnight, nailing attribute after attribute: plump seats, a mature-looking (if mildly incoherent) interior, a relaxed highway gate, and graceful but subdued bodywork. Our Azera's cabin felt like a conservative executive's office, awash in serious flannel grays, minimally relieved by streaks of lighter woodgrain accent. Front occupants much taller than six feet might wish for more seat travel, but rear ones will enjoy almost an inch more headroom than their Avalon and Passat counterparts--and a bag of Pings will fit quite nicely in the Azera's long cargo hold.  2006 Hyundai Azera Engine The Passat, on the other hand, is more of a tennis type of car. Lighter on its toes, more nervous. Like many German cars, quite willing to trade the cush and quiet for the reflexes to nip through traffic gaps up ahead. Visually, it wears Volkswagen's medium-size corporate clothes, a smart, now familiar attire sported in different scales by the Jetta and lame-duck Phaeton.
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