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2006 Mazda ZOOM-ZOOM Live Tour

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2006 Mazda ZOOM-ZOOM Live Tour

Mazda to Inject Adrenaline Rush in Ten Cities Across the Country
August 25, 2006

Mazda North American Operations is once again taking its Zoom-Zoom Live tour across the country, feeding passion for power and performance in one spectacular event. With nearly 50,000 car lovers expected to take to the tracks in a Mazda vehicle in one of 10 different cities, the Zoom-Zoom Live Tour is one of the most exciting driving events in the world. Kicking off August 12 in Washington, D.C., consumers will blaze around the track and experience the fun-to-drive lineup of Mazda vehicles on four different courses. The event is free to the public and consumers are encouraged to register at www.ZoomZoomLive.com.

Now in its second year, the 2006 Zoom-Zoom Live tour promises to be a thrill-a-minute ride-and-drive experience designed to let adults unleash their inner child. Attendees will have the opportunity to experience four fantastic driving challenges, compete against the clock for points and prizes and interact with a wide variety of properties and displays that will bring a unique perspective to Mazdais design and engineering processes.

Each driving course will showcase the dynamic handling, technology, performance and design elements that are distinctive in Mazda vehicles. Experience the all-new CX-7 crossover SUV on the iTarget Hunti Course. On this course, drivers will attempt to pilot the CX-7 within a predetermined time range and hit all targets for a chance to win prizes. Drivers will also have the opportunity to experience the all-new MAZDASPEED6 on a specially designed iChallenge Course.i On the iSports Course,i drive the award winning MX-5 and RX-8 sports cars. And, finally, drivers can try for their best time on the iMatched Time Gymkhana Course.i Prizes for best times and performance will be awarded throughout the day.

With the addition this summer of the all-new CX-7 crossover SUV, Mazda now has a full-line of truly thrilling vehicles,i said Bill Gordon, Marketing Director of Mazda North American Operations. iThe Zoom-Zoom Live Tour is a great way to showcase our product line and to allow consumers to experience the true meaning of Zoom Zoom.

Last year's Zoom-Zoom Live Tour proved to be a huge success. Thousands of people had the opportunity to personally experience the excitement of Mazda's line-up of vehicles. Interest in the events were largely generated by word of mouth and internet "buzz", culminating in more than 340,000 visits to the Zoom-Zoom Live Web site.

www.mazdausamedia.com

Zoom-Zoom Live Tour Locations:
Washington D.CAugust 12-13
Boston August 19-20
New York August 26-27
MiamiSeptember 9-10
HoustonSeptember 16-17
DallasSeptember 23-24
AtlantaSeptember 30-October 1
Chicago October 7-8
San FranciscoOctober 21-22
Los AngelesOctober 28-29

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