12. Kevin Wale
GM China Group president
GM's bright spot struggles
2008 Rank: 12
His story so far: GM passed VW in sales and breached 10-percent market share under Wale. Chinese Buick sales passed U.S. Buick sales in 2005. The 2010 LaCrosse was codesigned there and in the U.S.
What this means to GM: China, Russia, and South America were GM's growth areas. Late last year, Chinese automakers asked their government for a U.S.-like bailout. Car sales flatlined last fall after six years of 20-percent-plus growth. There's nothing Wale can do about it.
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