13. Jim Press
Chrysler LLC vice chairman/president
Not the early retirement he planned
2008 Rank: 30
His story so far: After 37 years at Toyota, rising to become its first non-Japanese board member, Press left for Chrysler in 2008.
What did Press see in Mopar? "It is responsive. And the company, the people, the engineers. The bones of the company. They are really good."
What was his plan? To downsize Chrysler and make it the right size for the modern auto market.
How did that go? The market downsized Chrysler for him. Press can point to moderate improvements he pushed for in existing models.
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