17. Mark LaNeve
GM VP sales, service & marketing
Toughest time ever to move the metal
2008 Rank: 25
Why he's here: A savvy salesman with car-guy credibility, LaNeve moved Chevy Malibus, Buick Enclaves, and Cadillac CTSes until the financial crisis.
While dealing with: Cutting fleet sales to raise average transaction price.
What he's stuck with: Good product, poor credit. Both GM's and the average customer's.
If GM is solvent: Must connect with customers helping get GM back on its feet. Then comes dealing with downsized Pontiac and reconfigured Saturn.
Hey, how ya doin'? (used to be signature greeting) Ask him at the end of the year.
...
>>next page