18. Mark Fields
Ford Motor Company executive VP, president, the Americas
Back on our list by the skin of his teeth
Previous Rank: 22, in 2007
Why he fell off the 2008 Power List: His first plan to turn Ford around, "The Way Forward," was vague.
Why he's back on in 2009: Ford is the best swimmer on the Titanic. Having hocked everything, it's in better shape than GM or Chrysler.
Why Fields isn't higher: That's more finance than product.
On the other hand: Ford is getting its product portfolio together. Fields is in charge of its biggest challenge, fixing North American product.
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