5. Jim Farley
Ford Motor Company VP marketing/communications
Marketing improved lineup in the worst atmosphere
2008 Rank: 34
Last year: Farley had just left Toyota for Ford.
We said: Without Toyota's products, the Ford job would indicate how good he really is. Little did we know how hard his new job would be.
Successes: Selling well-equipped four-cylinder Fusion/Milans during $4 gas. And EcoBoost powerplants got their name after Farley arrived.
Questionable: Flex didn't launch as successfully as predicted. But then, it launched when nothing was selling.
What's next? Ford's survival plan consists of a shift from trucks to smaller cars. Farley will have to make sure that what works for Congress words for customers.
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